Organizational Communication - Application

On October 13, 2009, KnG “Kicks ‘n’ Giggles” Station was founded. As a group that had interests in entertainment, it inspired us to start a new American TV station that fell into the comedy genre. Our purpose is to provide quality television for the general public through means of comic sitcoms, movies, as well as dramedies. Our goal is to have higher primetime ratings than competing stations and we hope to have a target audience that includes adolescents, teenagers, and adults.

As a new incoming TV station, we have a “bet-your-company” type of culture. We are investing a lot of money in producing various programs but would have to wait for feedback as each show and movie make their premieres on TV. At first we thought we would have a “work-hard-play-hard” culture, as we want to be a fun organization and primarily have satisfied viewers. However, it does take a while to see the correlation between the types of programs we have and the number of viewings. KnG specifically aims to have a good primetime setup, as it is one of the most competitive time slots for television viewing.

A scene from The Office, an NBC sitcom.

Our organization is going to be run by a CEO followed by a Board of Directors and beneath them are supervisors and technicians. Downward communication will take place. However, we will also have representatives to extend horizontal communication across the chain of commands. There will be company meetings and department meetings, which will be open to new product proposals (new show ideas). Teams of technicians will be responsible for the production of their designated show. These teams can take advantage of open proposal meetings as KnG is all about having open-mindedness.
We want to utilize the relational function of communication as it calls for “creating and maintaining business and personal relationships with other members of the organization.” To be able to run a TV station calls for a great amount of team effort. Therefore, we encourage company social events and consistent monthly meetings to ensure that positive relationships can built and so people would feel more comfortable sharing their opinions with others whom they will become more familiar with.
In a case in which a problem may arise there will be a step-by-step procedure before letting go of an individual. From day one, KnG will make sure that the contract with a potential employee is clear and that the individual is aware of their personal role in the organization. Although we support creative freedom there will be guidelines to ensure that the material that KnG produces will be appropriate for our audience and it may be subject to change at any moment based on what would benefit our station in the long run. Nevertheless, conflicts will be handled through proper communication and facilitated by proper authority.